Online storefront + commerce operations · included in Scale.gg Free

Online store software to sell products and run orders from checkout to fulfillment.

Product video · 1:52

Choose a designed storefront, add products, connect payment and supported fulfillment accounts, then manage orders, customers, inventory, and reporting from one dashboard.

Start free See the storefront

Free to use. 3% platform fee per sale. Payment-processor fees (Stripe/PayPal) are separate.

Inside MyStore.gg

See MyStore.gg in action.

Real screens from the store builder: pick a template with a live preview, publish the finished storefront, or start from a design made for your industry.

MyStore.gg Store Design Template tab listing Studio, Minimal and Modern templates beside a live desktop preview of an HVAC storefront — Template picker with live preview

The live AWESOME storefront home page with a full-width Heating and Cooling Experts hero, Shop Now button and an Our Story section with a photo — Published storefront

MyStore.gg Store Design screen on the Industry tab showing 48 industry designs with category filters and preview cards for Bakery, Coffee Shop and Yoga Studio storefronts — Industry design gallery

Merchant operations, at a readable sizeSwipe to inspect on small screens →

MyStore · Merchant dashboardExample data

Tuesday, July 22

Good morning, Karen

+ Add product

Total revenue$18,420Example

Orders284Example

Average order$64.86Example

RevenueLast 30 days

30 days

Order deskRecent orders

OrderStatusTotal

#1048 · Maya B.Paid$129

#1047 · Diego R.Fulfilled$48

#1046 · Priya S.Pending$79

6storefront templates

17compatible visual themes

5print-on-demand connections

3%platform fee per sale; no monthly cost

01 · The storefront is only the front

The core work after “add to cart.”

MyStore connects the customer-facing shop to the catalog, order desk, promotions, reviews, recovery, and reporting behind it.

Catalog

Products, variants, SKUs, and stock.

Build physical or digital product records, organize categories, set pricing, and keep variant-level inventory in view.

MyStore.gg product editor Variants tab showing Color swatches (Blue, Green, Red, Black), Size presets XS to 5XL, a custom Waist option, and an Auto-generate Variants (180) button — Product editor · variants

Promotion

Discounts and gift cards you control.

Set percentage or fixed discounts, usage rules, active dates, and redeemable gift-card codes.

MyStore.gg Specials Overview with 6 active specials, $12,845 revenue, 23% average discount and 2 expiring soon, above a table of products sorted by biggest discount with Percentage, Sale Price and Fixed Off deal types, sale and original prices, and Active, Scheduled and Expired status badges — Specials overview

Conversion

Order bumps at the buying moment.

Offer a complementary product on the product page, in the cart, or during checkout—with an optional discount.

Operations

Orders after the buy button.

Review line items, payment state, customer details, shipping information, fees, and fulfillment status.

Trust

Reviews with a moderation step.

Approve, reject, or remove customer reviews before they appear on a product page.

Reporting

The numbers behind the storefront.

See revenue, orders, average order value, top products, and recent activity from the merchant dashboard.

02 · Start from a designed storefront

Choose the retail experience before you fill the shelves.

Pick one of six storefront templates, pair it with a compatible visual theme, then customize the navigation, announcement, hero, featured products, story, footer, and contact details.

StudioMinimalModernCreatorProduct-FocusedContent-Driven

Explore design in the user guide

MyStore.gg Customize Your Store Sections tab showing catalog layout toggles and a Build your home page list of 5 sections: Featured Products, Specials, Bundles, Recently Viewed and Our Story — Home page section builder

03 · The sale begins the operation

Know what was ordered, paid, shipped, and delivered.

Keep the order record, customer details, payment state, shipping method, inventory, and fulfillment progress together—without turning the shop into an enterprise system.

Start free

Payments

Connect the processor available to your account.

Connect Stripe. PayPal appears when it is enabled and configured for the store.

Order desk

Pending → paid → fulfilled.

Review line items, customer and shipping details, taxes, processor charges, and the platform fee.

Shipping + inventory

Methods, thresholds, and low-stock signals.

Configure shipping choices, track inventory policy, and keep the team informed as an order moves forward.

04 · Inventory optional

Connect a maker before you become a warehouse.

MyStore includes connections for five print-on-demand providers. Link a provider, create a store product from its catalog, and keep the resulting order visible in the same operation.

Printful

Printify

Gelato

Teescape

TeeLaunch

Connect the provider.

Use the credentials and connection flow for the provider you choose.

Build the product.

Create a store product linked to the selected provider item.

Route the order.

Send a qualifying order to the provider and monitor its status.

Included in Scale.gg Free

The store is free to open. The fee starts when a sale does.

No monthly cost. When you make a sale, MyStore keeps a 3% platform fee. Payment-processor fees (Stripe/PayPal) are separate. Paid Scale.gg plans lower or remove the platform fee.

One free login also opens Courses.gg, MyStore.gg, Invoicer.gg and the Scale.gg marketplace.

Start free See Scale.gg plans

Feature Atlas · MyStore.gg

See every MyStore.gg feature—and what each one gets you.

Browse every MyStore.gg feature, see exactly where it lives in the app, and find the one that moves your business forward today.

Explore the MyStore.gg atlas 138 features across 14 areas

Your product deserves more than a buy button

Open a real store without building a retail company first.

Start with the storefront. Connect how you get paid and fulfilled. Grow the catalog and operation when customers give you a reason.

Start free Read the user guide